Su Jin
Writing Across Media
Video :: Attendance
7/9
separate rationale turn in one artifact
very close to the readings
most dependent on applying the readings in the artifact itself
citrix - stream software from home
apps: majestro, boomerang, spark video app, pocket video, muze maze, aero, bazart
- tell who did what
- screencasting
- process video
- movie trailer
- steer clear of cooking video
- cinema verite (editing)
- process journal while you are doing the project for the rationale
- watch ted talks
What you choose to include is as important as what you choose to not include
7/10
Attendance: Consider some of your favorite movies. Please recall an example of a scene that successfully uses montage to influence your emotions, and describe how it affected you as a viewer.
Chef (2014) uses montage in cooking scenes. Watching these sexy scenes is almost like a torture, especially at night. It's like a devil that seduces me to eat something greasy, which ruins my diet. My digestive system is too efficient.
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The History of Cutting: The Soviet Theory of Montage
This short, 14m video provides some light theoretical backgrounding for understanding montage, one of the key techniques / affordances of film. It provides a brief history of how montage was developed, and it also offers plenty of video examples for you to see how this technique works in practice (it additionally models how montage can be used in your own video projects).
Theory of Montage: An editing style of assembling together different shots that added a new sophisticated element to cinematic language
combine elements in order to create new meaning.
propaganda: a biased rhetorical move. selling a false ideal. brain wash
message from authority to persuade
cutting and editing to show its best features. - biased, authorial control, purposefully withholding / emphasizing. creates own context from other isolated pieces
order changes meaning
"The meaning of the film was not only in the spatial composition but in the arrangement of the shots."
A film is born in the edit : style, meaning, delivery, inventions
- The Kuleshov Efect
pair images next to each other. what images are paired with each other.
scene after/before directs how the audience interpret the scenes
Thesis + anti-thesis = synthesis (product)
montage: perpetual conflict in which a force/thesis colided with an opposite force/antithesis to create a synthesis, a new idea
5 methods of montage
1. metric: cutting based on the length of the shot. focuses on the raising and lowering of tempo. when it matches the beat
2. rhythmic: based on time and tempo, cuts in tempo with action
3. tonal: the tone of shot, lighting, shadows, and shapes of the frame
4. overtonal: combination of metric, rhythmic and tonal methods. how whole sequences play against each other
5. intellectual/ideological: creating express abstract ideas through creating relationships between conflicting visual and intellectual concepts.
With 5, it's hard to control reception. up to viewer's interpretation.
The first 30 yrs of filmmaking are rudiments of cinematic language.
montages map out development in progress. cuts time and space.
montage shows a journey.
show you developments in progress.
7/16
[Video Project]
16 July 2019
Su
Sarah
The purpose of our project is to draw an attention about food insecurity in Illinois.
Unlike us, who have an access to readily available food from County Market,
there are people who do not have enough money to receive food.
We are going to visit the food pantry at Wesely Church and get footage. Data and charts from the internet would be a good source to add more content. I went to the website and it says they don’t want too much attention for the people who need help. I hope we could depict this issue without making the scene inferior.
-link it to a genre
-alluding to familiar cultural symbols
-history of cutting. Let the film guide you.
-how to stretch timelapse: forward + reverse
-read “Hampe”.
-come up with a plan, what we need to do for Thu.
-avoid "we, our, us, you": do not overgeneralize
-writing down a specific demographics
-mediated: that it goes through something. everything in the middle. go between.
ex) Quad: manicured, curated space vs. nature
use technology in order to bring back memories
-reMarkable paper tablet commercial
-what is advertised? and what is the message?
digital paper. we're losing our minds to technology.
but selling technological paper
re / Markable
-apple
challenge technology while selling technology
not showing. selling concept
-ad: remarkable, apple 1984, samsung
-80s: people were obssessed with tech, future-based, back to the future (flying board)
-demographic interest and how to appeal to them. what might they also like, know. how to connect
7/17
citrix
library website technology (library computers)
fablab
pacing videos
captions to frame what we are talking about
use captions as mapping
-inculturated; cultural expectations that are taught through socialization
cultural standard
-why is it weird
-characters matter. narrative thread.
-what makes them important, what makes them different
Hampe
-roles vs. characters: filling it the detail
-feeling is more entertaining